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February 3, 2015
Silver Tsunami eBrief from Immersion Active
News for marketers about the boomer and senior markets


Baby boomers are opening their wallets

Marketers, be aware. A recent Gallup analysis of boomers' personal spending patterns suggests older adults are finally re-opening their wallets after the global financial crisis, but older boomers are spending much differently than their younger boomer cohorts. Gallup

Why aren't retirement ads reflecting my reality?

It has been difficult for advertisers to strike a chord of approval with baby boomers. Many advertisements depict aging and retirement in cliched formats, but Moses Znaimer of ZoomerMedia Ltd. wants to change that. This article delves into the question many older adults have: why aren't retirement ads reflecting my reality? The Globe and Mail Share:

Social media keeps retirees connected

Baby boomers are impacting the face of retirement in a big way, but something else is also making retirement look much different than years past: social media. This article explores the ways Facebook and other social media outlets are changing retirement and retirees' experiences. Share:

The last boomer turns 50—but this G-G-Generation ain’t done yet

Even though the last baby boomers have turned 50, they are certainly not old news. TIME cautions on writing off the 50+ population too early. Their spending, retirement, encore careers, and more will continue to impact the world--and there's no stopping them. TIME Share:

50-Plus Consumer Segments

Modify your bathroom for safety when aging

More than any other place in the house, the bathroom is the biggest concern for those aging in place. News OK gives tips on how to update each part of the bathroom, from the floors to the lighting, to help an aging parent stay safe and comfortable at home. News OK Share:

Only a third of the oldest baby boomers in U.S. still working

Based on findings from a Gallup survey, it appears that while eight in 10 boomers in their early 50s are in the workforce, only about a third of boomers ages 67 to 68 are still working. Read more aging boomers' work status in years past, part-time work, men's patterns vs. women's, and implications their work patters have on society. Gallup Share:


Hear from the Experts
Speaking Engagements and Workshops

David Weigelt and Jonathan Boehman, founders and partners of Immersion Active, are the leading authorities on marketing to mature consumers online. Learn from the experts with a workshop or training seminar at your office, event or conference. Topics can be tailored to any audience Tap into the expertise and experience you'll only find at Immersion Active. For more information, click here.


Senior tech helps baby boomers come of digital age

As today's boomer population gets older, the tech market for 50-plus continues to be a goldmine full of active and potential tech consumers. Tech companies nationwide are tapping into this lucrative market and USA Today lists examples of protective, adherent, and mobile devices boomers are looking to purchase and use. USA Today Share:

Dinner by Skype and other ways tech is reshaping retirement

Technology is changing the way older adults live, manage their health, and even retire. Joseph Coughlin, Ph.D. and director of AgeLab identifies five interesting developments that are already transforming daily life for older Americans. Merrill Lynch Share:

Trends and Insights

Baby boomers trending toward simpler way of life

As baby boomers age, many are choosing to downsize in housing choices. "The boomer population has always set the trends, and now they've set a course for a more streamlined life," says Sheryl Connelly, trend analyst and futurist for Ford. "This generation is now trending toward a simpler way of life." Here are tips for finding a perfectly-sized home and clearing out unnecessary items. JS Online Share:

A smart way to curb senior loneliness

It can be frightfully easy for older adults to struggle with loneliness. That's why new cross-generational program linkAges is a breath of fresh air. Its a community-based service exchange in the form of a volunteer time bank and could be a key in boycotting loneliness and isolation in the lives of seniors. Next Avenue Share:


7 healthy lifestyle tips

Baby boomer and acclaimed exercise guru Denise Austin gives her top tips for adults 50-plus who want to lead a healthier, more active lifestyle. AARP Share:

Upcoming Events

SXSW Interactive

March 13-17, 2015. Austin, Texas.

2015 Aging in America Conference
March 23-27, 2015. Hyatt Regency Chicago.

What's Next Boomer Business Summit

March 26, 2015. Hyatt Regency Chicago. The What's Next Boomer Business Summit is held in conjunction with ASA's Aging in America Conference.

ALFA 2015

The Senior Living Executive Conference. May 5-7, 2015. Tampa Convention Center.

40th Annual n4a Conference

Answers on Aging. July 11-15, 2015. Philadelphia Marriott Downtown.

Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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About Silver Tsunami

Lead Editor
Christina Vinson

See more Mature Markets Headlines

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