In the next decade, solo agers - the 22% of Americans who are aging alone - will represent over 30% of all potential homebuyers. In the next 10 to 15 years, they have the potential to become the largest and most frequent movers. Given this group's ability to shape trends and dictate future housing supply in the coming decades, property developers cannot afford to ignore this growing market or discount how they will shape demand in the years to come. 

Our research of more than 9,000 self-identified solo agers exposed exciting trends, including:

  • More than 50% of solo agers are willing to explore living options beyond the single-family home.

  • Only 19% of solo agers would consider moving to a rural area.

  • 31% of solo agers are not interested in age targeted or age restricted communities. 

  • Solo agers as a group want opportunities to connect with others and 18% would prefer not to live alone.

  • 66% of solo agers would consider living in a cooperative or co-housing situation.

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